4

On the relationships among brand experience, hedonic emotions, and brand equity

Année:
2015
Langue:
english
Fichier:
PDF, 604 KB
english, 2015
6

Online brand community response to negative brand events: the role of group eWOM

Année:
2013
Langue:
english
Fichier:
PDF, 403 KB
english, 2013
10

Consumer evaluation in new products: the perspective of situational strength

Année:
2015
Langue:
english
Fichier:
PDF, 258 KB
english, 2015